White Label Payment Gateway: How It Works, Cost and the Best Providers in 2026
White Label Payment Gateways: How They Work & When to Use One | Xflow
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Published on 14/10/2026

White Label Payment Gateway: How It Works, Cost and the Best Providers in 2026

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A white label payment gateway is a ready-built payment system from a specialist provider that a business rebrands and offers as its own, with its name, logo and domain on the checkout and dashboard. The provider runs the processing, security and bank connections; you control the brand, the customer relationship and, often, the fees.


Businesses use one to launch payments in weeks instead of building a gateway, which can cost $150,000 to $250,000 or more before it processes a single payment. This guide explains how white label gateways work, what they cost, the rules in India, and the ten best providers in 2026.


What Is a White Label Payment Gateway?

A white label payment gateway is payment software built and certified by one company and licensed to many others, who rebrand it as their own. Your customers see your checkout, dashboard and domain, while the provider runs payment processing, fraud checks, PCI DSS security and the bank and card network connections behind it.


For example, a SaaS platform for clinics can let every clinic take payments inside the platform, under the platform's brand, without building a gateway itself.


How Does a White Label Payment Gateway Work?

A white label payment gateway works in three layers: the provider's technology underneath, your brand on top, and your control over merchants in between. When a customer pays, the payment passes through your branded screen to the provider's engine and on to the banks, in a few seconds.


  • Underlying technology (provider): processing, routing to acquiring banks and card networks, fraud checks, tokenisation and PCI DSS compliance. This is the expensive, regulated part you avoid building.
  • Brand customisation (you): checkout pages, payment links, dashboards, emails and reports carry your logo, colours and domain.
  • Merchant control (you): you onboard sub-merchants, set their pricing, see their transactions and give first-line support.


The payment flow: the customer enters card, UPI or bank details on your branded checkout; the gateway encrypts and tokenises the data and sends it to the acquiring bank or network; the customer's bank approves or declines; the result shows on your checkout; and the money settles to the merchant on the agreed cycle, with your fee deducted if you resell.


How you integrate it decides your security workload. The less card data touches your own servers, the smaller your PCI DSS scope.

Integration optionHow it worksYour PCI DSS scope
Hosted payment pageCustomer pays on a provider-hosted page with your branding and domainSmallest: usually Self-Assessment Questionnaire (SAQ) A
Embedded iframe or payment fieldsThe provider's secure form sits inside your pageUsually SAQ A, with script-protection checks on the page
JavaScript that posts card data to the providerYour page sends card data directly to the providerSAQ A-EP: more controls on your website
Direct API with card data on your serversYour backend receives and sends card dataFull scope (SAQ D or an on-site assessment)

Benefits of a White Label Payment Gateway

BenefitWhat it means in practice
Faster time to marketBranded payments can go live in days or weeks; Cashfree says under a week and Corefy says weeks, against months or years to build and certify your own gateway
Lower costMonthly licences start around €2,500 (Corefy), against $150,000 to $250,000+ upfront to build a minimum gateway
New revenueResellers earn from per-transaction markups, monthly fees to sub-merchants, or a revenue share from the provider
Seamless checkoutCustomers pay without being redirected to another brand, which builds trust and reduces drop-offs
Compliance handledThe provider carries PCI DSS certification and bank integrations; you inherit them instead of certifying yourself

The trade-off is control: you depend on the provider's roadmap, uptime and pricing, so the contract terms matter as much as the features.


Who Uses White Label Payment Gateways?

White label payment gateways are used by businesses that want to offer payments under their own name: software platforms, marketplaces, payment resellers, banks and fintechs. What they have in common is a customer base that needs to take payments, and a reason to own that experience.

UserWhy they use a white label gatewayTypical model
SaaS platforms (booking, billing, education, healthcare software)Payments inside the product raise retention and add revenue per customerPlatform or partner programme; earn per transaction
MarketplacesCollect from buyers and pay sellers under one brandPlatform model with split payments
Payment service providers and ISOsSell payments to merchants as their own productWhite label gateway software or reseller agreement
BanksOffer merchants a modern checkout without rebuilding the bank's stackWhite label software or branded checkout
FintechsNeed payments live on day one for a new productBranded checkout on a licensed gateway

In India, a platform that starts collecting and settling money on behalf of its users must also check RBI's payment aggregator rules, explained below.


Three Kinds of White Label Payment Products

Not every product sold as 'white label' does the same job. Knowing which kind you need narrows the list quickly.

TypeWhat you getWho holds the licenceExamples
White label gateway softwareThe gateway code or SaaS platform, fully rebranded; you connect your own banks and acquirersYou (or your acquiring partners)Akurateco, Corefy, SDK.finance, Celeris
Branded checkout on a licensed gatewayA checkout and dashboard in your brand, running on the provider's licence and bank networkThe providerCashfree, PhonePe, Juspay
Platform and partner programmesAPIs to onboard your users and embed payments, with co-branded or white-labelled onboardingThe providerStripe Connect, Razorpay Partners, Adyen for Platforms, Xflow for Platforms

Best White Label Payment Gateway Providers in 2026

The best white label payment gateway providers are 1. Cashfree, 2. Razorpay, 3. Xflow, 4. Stripe Connect, 5. Juspay, 6. PhonePe, 7. Adyen for Platforms, 8. Akurateco, 9. Corefy and 10. SDK.finance. The first seven run on their own licences and bank networks; the last three sell gateway software you run under your own licence.


  • 1. Cashfree - Built for Indian businesses that want a branded checkout live in under a week with fast settlements.
  • 2. Razorpay - Built for software companies and agencies that want to earn by bringing their clients onto India's largest payment platform.
  • 3. Xflow - Built for platforms that want to offer white-label international collections to their users under their own brand.
  • 4. Stripe Connect - Built for global SaaS platforms and marketplaces that onboard and pay out to many users.
  • 5. Juspay - Built for large Indian merchants that want a branded checkout across several payment gateways.
  • 6. PhonePe - Built for businesses that want a white label gateway from a large Indian payments brand.
  • 7. Adyen for Platforms - Built for enterprise marketplaces and platforms operating in many countries.
  • 8. Akurateco - Built for payment service providers and banks that want their own gateway software with hundreds of connectors.
  • 9. Corefy - Built for PSPs that want white label gateway software with published monthly pricing.
  • 10. SDK.finance - Built for fintechs that want to own the gateway source code outright.
ProviderTypePricingLicence / complianceIndia
CashfreeBranded checkoutNo set-up or maintenance fee; rate on requestRBI-authorised payment aggregatorYes
RazorpayPartner programmeFixed partner commissionRBI-authorised payment aggregatorYes
XflowWhite-label cross-border collectionsPlatforms set their own fees and FX markupFinal RBI PA-CB authorisationYes
Stripe ConnectPlatform$2 per active account + 0.25% + 25¢ per payout (if you handle pricing)StripeBy invitation
JuspayBranded checkout and orchestrationOn requestPCI DSS 4.0.1; payment aggregator arm HyperPGYes
PhonePeBranded checkoutOn requestPhonePeYes
Adyen for PlatformsPlatformInterchange+ basedAdyenEnterprise
AkuratecoGateway softwareOn requestYour licence; PCI DSS supportGlobal
CorefyGateway software€2,500 or €6,000 a month + €1,500 one-timeYour licence; PCI DSS Level 1 platformGlobal
SDK.financeGateway software / source codeSaaS or one-time source-code licence, on requestYour licenceGlobal

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1. Cashfree


Cashfree's white label payment gateway gives Indian businesses a fully branded checkout running on Cashfree's licensed payment network. It supports 150+ payment modes, including UPI, cards, net banking and wallets, and Cashfree says businesses can go live in less than a week, with settlements in as little as 15 minutes.


There is no set-up or maintenance fee; the transaction rate is agreed with Cashfree's sales team.


Key features


  • 150+ payment modes: UPI, cards, net banking, wallets and pay later options on one branded checkout, so your customers pay the way they prefer without leaving your site.
  • Fast go-live: under a week to launch, which matters for a business that needs payments live for a product launch or season.
  • Quick settlements: settlement options as fast as 15 minutes help businesses that need working capital every day.
  • Licensed rails: Cashfree is an RBI-authorised payment aggregator, so the licence and escrow obligations sit with Cashfree, not you.


Pros


  • No set-up or maintenance fees, so the cost is the transaction rate only.
  • Deep coverage of Indian payment methods, which global providers often lack.


Cons


  • The transaction rate is not published, so you need a quote to compare.
  • The page does not describe sub-merchant management, so a platform reselling to many merchants should confirm how onboarding and payouts per merchant work.


Best for: Indian businesses and platforms that want a branded checkout with every Indian payment method, live within days.


Verdict: The fastest route to a branded checkout on Indian rails, with the licence handled by Cashfree. Ask for written pricing and, if you resell, details on sub-merchant onboarding before you sign.


2. Razorpay


Razorpay's Partner Program lets software companies, agencies and consultants bring their clients onto Razorpay and earn a fixed commission on each one. Technology partners can integrate Razorpay into their product, and partners can access a client's KYC process to speed up onboarding.


It is not a fully white label gateway: Razorpay's brand stays on the checkout. What you get is Razorpay's scale and licence, with revenue for every client you bring.


Key features


  • Partner commission: a fixed commission for each client you onboard, which turns your client base into a revenue stream.
  • Technology partner integration: embed Razorpay in your software so your users can accept payments without leaving your product.
  • Client KYC access: partners can help clients through onboarding, which shortens the time from sign-up to first payment.
  • Full Razorpay product range: gateway, payment links, subscriptions and payouts for your clients.


Pros


  • Backed by one of India's largest payment platforms and an RBI-authorised payment aggregator.
  • Clients get a checkout they already recognise and trust.


Cons


  • Razorpay's brand stays on the checkout, so it does not give you a fully own-branded product.
  • Revenue is a fixed commission rather than a markup you set yourself.


Best for: Indian SaaS companies, agencies and consultants that want to earn from bringing clients onto a trusted payment platform.


Verdict: The right choice if trust in a known brand matters more than putting your own name on the checkout. If full branding and your own pricing are the goal, Cashfree or a platform model will fit better.


3. Xflow


Xflow is the white-label pick for platforms whose users get paid by clients abroad. Xflow for Platforms is payments infrastructure that a platform embeds under its own brand, so its users can collect international payments inside the platform. It is completely white-labelled: user onboarding runs over APIs and users are not redirected outside the platform.


Platforms earn revenue through transaction fees and FX markup that they set per user. Payments settle in 1 business day, there is no limit on transaction size, and each payment comes with a FIRA from an RBI-authorised bank. Xflow holds final RBI authorisation as a cross-border payment aggregator for inward and outward payments.


Key features


  • Completely white-labelled: your users onboard and get paid inside your product, under your brand, with no redirect to Xflow.
  • Your own pricing: set transaction fees and FX markup per user, so cross-border payments become a revenue line for your platform.
  • API onboarding and webhooks: KYC, account creation and payment updates run through APIs, so the experience fits your existing flows.
  • Compliance built in: settlement in 1 business day and a FIRA for every payment, which your users need for GST and their bank.


Pros


  • Turns international collections into a feature and a revenue stream without building cross-border infrastructure.
  • Final RBI cross-border authorisation sits with Xflow, not with your platform.


Cons


  • It covers cross-border collections only; it is not a domestic card or UPI checkout, so pair it with an Indian gateway for local payments.
  • Integration takes about two weeks of engineering work.


Best for: Indian SaaS platforms, marketplaces and fintechs whose users get paid by clients abroad and who want to offer that under their own brand.


Verdict: For the cross-border part of a white label payments offer, Xflow is the strongest fit in this list for Indian platforms, with your own pricing and compliance handled. Use it alongside Cashfree, Razorpay or PhonePe for domestic payments.


4. Stripe Connect


Stripe Connect lets platforms and marketplaces onboard users, accept payments for them and pay them out, with a co-branded or white-labelled onboarding experience included. It is the most widely used platform model globally.


Key features


  • Two pricing models: let Stripe handle pricing with no extra fee, or handle pricing yourself and pay $2 per active account a month plus 0.25% + 25¢ per payout.
  • White-label onboarding: users sign up and verify inside your product, under your brand.
  • Payouts: split payments and pay users on your schedule, with Instant Payouts at 1% of payout volume.
  • Global reach: available in many countries, with Stripe's developer tools.


Pros


  • Published platform pricing, so you can model costs before you build.
  • Mature APIs and documentation, which shorten build time.
  • Proven at very large marketplaces and SaaS platforms.


Cons


  • In India, new businesses join Stripe by invitation.
  • When you handle pricing, the per-account and per-payout fees add up for platforms with many low-volume users.


Best for: Global SaaS platforms and marketplaces that onboard and pay out to many users in several countries.


Verdict: The default platform model outside India, with clear pricing. Indian platforms should confirm access and compare costs with Cashfree or Razorpay first.


5. Juspay


Juspay HyperCheckout is a branded, no-code payment page with 100+ customisation options that routes payments across the payment gateways you already work with. It is a checkout and orchestration layer rather than a single gateway, and Juspay holds a PCI DSS 4.0.1 certificate, with a separate payment aggregator arm, HyperPG.


Key features


  • 100+ customisations: colours, layout, payment method order and branding on a checkout that looks like your own product.
  • Multi-gateway routing: send each payment to the gateway most likely to approve it, which raises success rates for high-volume merchants.
  • No-code set-up: configure the checkout without rebuilding your payment pages.


Pros


  • Keeps you independent of any single gateway.
  • PCI DSS 4.0.1 certified.


Cons


  • You still need contracts with the underlying gateways, so it adds a layer rather than replacing them.
  • Pricing is on request and suited to larger merchants.


Best for: Large Indian merchants processing high volumes across several gateways that want one branded checkout.


Verdict: Best when you already use more than one gateway and want control and higher success rates under your brand; too much for a small business with one gateway.


6. PhonePe


PhonePe for Business offers a white label payment gateway that other businesses can brand, built on PhonePe's payment infrastructure. PhonePe positions it for SaaS companies, marketplaces, e-commerce enablers, fintechs, ISOs and enterprises, with time to market in weeks and PCI compliance handled by PhonePe.


Key features


  • Branded gateway: your brand on the checkout, PhonePe's infrastructure underneath.
  • Reselling and fees: businesses can resell the gateway or charge their own transaction fees.
  • PCI compliance handled: PhonePe carries the security certification.


Pros


  • Backed by one of India's largest payment brands.
  • Positioned for resellers, not just single merchants.


Cons


  • Pricing and the full feature list are shared on request.
  • Fewer public details than Cashfree or Stripe, so ask for documentation early.


Best for: Indian SaaS companies and enablers that want a white label gateway they can resell.


Verdict: A strong option on paper for Indian resellers; request the commercial terms and API documentation to compare it properly.


7. Adyen for Platforms


Adyen for Platforms lets enterprise marketplaces and platforms verify business sellers, split payments and pay them out across many countries on Adyen's single global processing platform. Card pricing follows Interchange+.


Key features


  • Seller onboarding and verification: onboard business users under your brand while Adyen handles the checks.
  • Split payments and payouts: pay each seller its share automatically.
  • Global processing: one platform for cards and local methods across many countries.


Pros


  • Transparent Interchange+ pricing at scale.
  • One provider for a multi-country marketplace.


Cons


  • Built for enterprises; smaller platforms may not meet its requirements.
  • Integration effort is significant.


Best for: Enterprise marketplaces and platforms operating in many countries.


Verdict: The enterprise-grade platform model; overkill for an Indian platform starting out.


8. Akurateco


Akurateco sells white label payment gateway software to payment service providers, acquirers and banks. You brand everything, from payment page and admin panel URLs to logos, buttons and reports, and connect your own licence and acquirers through 700+ ready connectors. It runs as SaaS or on your own servers.


Key features


  • 700+ connectors: link to acquirers and payment methods without building each integration.
  • Full branding: payment pages, admin panel, URLs and reports in your brand.
  • SaaS or on-premise: choose hosted software or run it on your own infrastructure for data control.
  • PCI DSS support: help with getting your own certification.


Pros


  • Lets a PSP or bank own the gateway experience completely.
  • Wide connector library speeds up multi-acquirer set-ups.


Cons


  • You need your own licence and acquiring relationships; it is software, not a licensed gateway.
  • Pricing is not published.


Best for: Payment service providers and banks that want their own gateway product with many acquirers.


Verdict: A strong software base for a PSP launching its own gateway; not suited to a SaaS company that just wants to accept payments.


9. Corefy


Corefy is white label payment gateway software with 600+ provider connections and a white-label merchant portal, running on a PCI DSS Level 1 platform. It is one of the few vendors to publish pricing.


Key features


  • Published plans: €2,500 a month (10,000 transactions) or €6,000 a month (100,000 transactions), with a custom plan above 1,000,000, plus €1,500 in one-time items.
  • Overage pricing: €0.072 or €0.024 per transaction above the plan limit, depending on the plan.
  • 600+ connections: acquirers, payment methods and payout providers through one platform.
  • White-label merchant portal: your merchants see your brand.
  • Build vs buy: Corefy puts a self-built minimum gateway at $150,000 to $250,000+ upfront.


Pros


  • Clear published pricing makes budgeting straightforward.
  • PCI DSS Level 1 platform.


Cons


  • You need your own licence and acquirers.
  • Monthly fees are high for a small business.


Best for: Payment service providers that want gateway software with predictable monthly pricing.


Verdict: The most transparent software option for PSPs; check the transaction limits against your forecast volume.


10. SDK.finance


SDK.finance offers white label payment gateway software as SaaS or as a source-code licence, which it describes as a single one-time investment. Owning the code lets a fintech change anything, at the cost of running and certifying it yourself.


Key features


  • Source-code licence: own the gateway code outright and customise it fully.
  • SaaS option: start hosted, then move to the code later.


Pros


  • Maximum control and no dependence on the vendor's roadmap.
  • One-time licence instead of a growing monthly fee.


Cons


  • Pricing is on request.
  • You take on hosting, security, PCI DSS certification and your own licence.
  • Needs an in-house engineering team.


Best for: Fintechs and banks with strong engineering teams that want full ownership of their gateway.


Verdict: The closest thing to a private label gateway in this list; worth it only if control matters more than speed and cost.


If you are a foreign company looking to collect from Indian customers under your own brand, see our comparison of white-label payment platforms for India.


White Label vs Private Label vs Standard Payment Gateway

White label is better for speed and cost; private label is better for control and differentiation. A white label gateway is the same product sold to many businesses under their own brands, while a private label gateway is built or licensed exclusively for you. A standard gateway carries the provider's brand.

White label gatewayPrivate label gatewayStandard gateway
BrandingYour brandYour brandProvider's brand
Who else uses itMany resellersOnly youEvery merchant
Time to launchDays to weeksMonthsDays
Upfront costLow (set-up fee or none)High (custom build or source-code licence)None
Ongoing costMonthly licence or revenue shareHosting, team and certificationPer-transaction fees
Control over featuresProvider's roadmapFullNone
Can you earn from itYes, by resellingYesNo

How Much Does a White Label Payment Gateway Cost?

A white label payment gateway costs from zero set-up fees with a per-transaction rate, for a branded checkout on a licensed gateway, to several thousand euros a month for gateway software you run under your own licence. Building your own gateway instead costs $150,000 to $250,000 or more upfront, according to Corefy, before certification and the team to run it.

Pricing modelHow it worksPublished examples
Set-up feeOne-time fee to configure branding and integrationStripe's guide: $500 to $5,000; Corefy: €1,500 one-time items
Monthly licenceFixed monthly fee for software, usually with transaction limitsCorefy: €2,500 or €6,000 a month; Celeris: €2,000 and €29,000 tiers
Per transactionA fee per payment, or per payment above a plan limitCorefy: €0.072 or €0.024 above the limit
Partner commissionThe provider pays you a share of your merchants' transactionsRazorpay: a percentage of transaction value by default; Cashfree: the difference between merchant pricing and partner pricing
Platform feesFees per active account or payout when you set your users' pricingStripe Connect: $2 per active account a month + 0.25% + 25¢ per payout

How resellers make money


A reseller earns the gap between what it pays the provider and what it charges merchants, plus any monthly fees it adds. For example, if the provider charges 1.8% on cards and you charge your merchants 2.2%, you keep 0.4% of every card payment (an illustrative figure). Cashfree's affiliate programme, for comparison, advertises up to 0.25% per transaction. In India, UPI and RuPay debit card payments to merchants carry zero merchant discount rate, so reseller margins come mainly from credit cards, other debit cards, net banking and wallets.


Reseller, ISO or payment facilitator?


The business model decides who signs the merchant and who carries the risk. A reseller or ISO refers merchants and earns a commission, while the provider contracts with them. A payment facilitator signs merchants itself under a sponsoring acquirer and can settle money to them; Visa's rules state that the acquirer remains responsible for the acts of both the payment facilitator and its sponsored merchants. Platform programmes such as Stripe Connect and Adyen for Platforms let you work like a payment facilitator without becoming one.


White Label Payment Gateway India: RBI Rules and Security

In India, you can offer a white label payment gateway without your own RBI licence if the money flows through an RBI-authorised payment aggregator and you only brand its technology. If your business collects and settles funds for other merchants, you are acting as a payment aggregator and need RBI authorisation.


  • Gateway vs aggregator: RBI defines payment aggregators as entities that 'facilitate e-commerce sites and merchants to accept various payment instruments', and payment gateways as entities that 'provide technology infrastructure to route and facilitate processing'. Gateways are treated as technology providers or outsourcing partners of banks and aggregators.
  • Authorisation and net worth: under RBI's Master Direction on payment aggregators (15 September 2025), non-bank aggregators need ₹15 crore net worth when they apply and ₹25 crore by the end of the third year.
  • Escrow: non-bank aggregators must keep the money they collect in an escrow account with a scheduled commercial bank, separate from their own funds.
  • Merchant checks: aggregators must carry out background and antecedent checks on the merchants they onboard, so as a white label reseller you will collect merchant KYC for your provider.
  • Card tokenisation: since 1 October 2022, merchants and gateways cannot store customers' full card numbers and must use tokens, which your provider should handle.
  • PCI DSS: the card security standard is now version 4.0.1. A Visa Level 1 service provider processes over 300,000 Visa transactions a year and needs an annual on-site assessment by a qualified security assessor.


Before you sign, ask three questions: which licensed entity the money flows through, who carries out merchant KYC, and which PCI DSS level the provider holds.


How to Choose a White Label Payment Gateway

Choose a white label payment gateway by first deciding whether you need a licensed provider or software you run yourself, then checking branding depth, revenue model, payment methods, risk, reliability and exit terms.


  • Licence or software: a SaaS platform or marketplace usually wants a licensed provider such as Cashfree, Razorpay or Stripe Connect; a PSP or bank building its own gateway wants software such as Akurateco, Corefy or SDK.finance.
  • Branding depth: check the checkout, domain, dashboard, emails, onboarding screens and the name on customers' card statements; partner programmes often keep the provider's brand on the checkout.
  • Revenue model: confirm whether you set merchant pricing yourself, receive a percentage commission, or earn a fixed fee, and how often you are paid.
  • Payment methods: Indian merchants expect UPI, cards, net banking, wallets and pay later options on one checkout.
  • Risk and chargebacks: ask who bears losses from fraud and disputes on your merchants, and how reserves or rolling holds work.
  • Reliability: ask for the provider's uptime commitment and payment success rates in writing, rather than relying on marketing claims.
  • Exit terms: check who owns merchant and customer data, and whether saved card tokens can move with you if you change provider.


For most Indian SaaS platforms, a branded checkout on a licensed gateway is the practical starting point; software you run yourself only makes sense once you have the volume, licence and team to support it.


Frequently asked questions

A ready-built payment gateway from a specialist provider that a business rebrands and offers as its own, while the provider runs processing, security and bank connections.

For Indian businesses, Cashfree for a fast branded checkout, Razorpay for a partner programme and Xflow for white-label cross-border collections; globally, Stripe Connect for platforms; and Corefy or Akurateco for PSPs that want their own gateway software.

In India, Razorpay, Cashfree, PayU, PhonePe and Paytm are among the most widely used payment gateways; globally, Stripe, Adyen and PayPal lead.

White label is faster and cheaper because you rebrand a proven product; private label gives you full control and an exclusive product but costs far more to build and run.

Not if the money flows through an RBI-authorised provider and you only brand its technology. If you collect and settle funds for merchants yourself, you need payment aggregator authorisation.

A branded checkout on a licensed gateway can go live in days to a few weeks; white label gateway software you run under your own licence takes longer because you also need acquiring partners and certification.

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